Meat is the staple of almost everyone’s diet. To keep it healthy and nutritious, people expect the animals to be “free range” and not tainted by chemicals before reaching the dinner table. There is understandably a lot of social concern to make sure the meat industry is not crueler than it needs to be. Where can people trust the meat they eat?
Parkdale Meats is a specialty butcher shop which seeks to serve the highest quality meat cut to customer specifications, as well as become the foremost specialty meats provider in the greater Parkdale area.
The meat and poultry industry is the largest segment of U.S. agriculture; its total production surpassed 91 billion pounds in 2007. U.S. meat consumption was 55% red meat (beef, veal, lamb, pork, and mutton), 36.8% poultry, and 8.2% fish that year. Meat is sold through retail establishments, including restaurants, grocery stores, and butcher shops. Independent butcher shops have decreased in number over the last ten years as sales of meat have slightly fallen and moved to grocery stores and big box retailers. However, this creates an opportunity for specialty butcher shops in markets which only provide basic meat options from larger retailers.
Competitors for Parkdale Meats fall into the following categories:
? Grocery Stores: seven stores in the greater Parkdale area
? Big box retailers: Walmart and Costco
? Butcher shops: Red’s Meats and Bay Avenue Butchers
Parkdale Meats will establish its competitive edge through the expertise of its founders, Robert Suidae and Eryka Auroch. Robert brings with him existing relationships with the best meat suppliers, as well as an understanding of the craft of butchering. Eryka provides understanding of food service management, sales record in business-to-business sales, and financial acumen. Together, the pair will have an edge over the town’s other butcher shops and grocery stores in its niche market.
Parkdale Meats is a specialty butcher shop which seeks to serve the highest quality meats cut to customer specifications, as well as become the foremost specialty meats provider in the greater Parkdale area.
The business will grow from its own cash flow post-startup. There is room for significant growth in the initial target markets before the shop needs to take on additional staff or move to a larger facility.
Financial Highlights by Year
Each of the two founders, Robert Suidae and Eryka Auroch, are investing $65,000 of their own money for a total of $130,000 in initial investment.